Our Process

01. Market Research

Before getting into the development of your product, we first have to understand its market fit. In this first phase of product launch, we will analyse the following.

  • How many people is your product solving a real problem for?

  • How many people buy competitive/comparative products?

  • If your product is well suited for a very large (mass) market, we’ll need to narrow down the most important segment of the larger market so we can develop your product to address the specific problems of that niche.

  • Competitive/Comparative Product Analysis – What are the features, packaging, and price points of products already solving the same or similar problems, and what are the sales channels they are using to reach customers?

  • Customer Reviews – What do customers of other products like and dislike about those products. You can tell a lot about what customers are really looking for from reviews. Can your product solve a problem they’ve been explicitly asking for?

  • Competitive Advantages Of Your Product​ – What is the value your product brings to your target customers and how does it stand apart from competition?

02. Product Development

After we have an understanding of where your product fits in the market and what its competitive advantages are we can start to develop the product, bringing it from an idea to a fully functional prototype that can be used for testing and demonstration. We follow the follow steps to ensure an efficient and effective product design and engineering process from start to finish.

Concept Development

Brainstorm ideas and start to sketch them out to create an outline of product form and functionality. This process sometimes takes a lot of thinking, sketching, crumpling up paper, and re-drawing until we have one or two “ahah!” moments where we begin to reveal the unique value of the product.

Design For Manufacturing

3D CAD Design

Flesh out concepts with 3D CAD models that define parts and assemblies. Desired product functionality will translate to design features, and we’ll be able to get an idea of how these features realistically work with each other. There is always some level of compromise with all the variables of product design, including cost, but we work hard to maximize the market value of every product we design by  implementing highly functional, cost effective features.

DFM (Design For Manufacturing)

A part that cannot be manufactured has no value. When working through the design process it’s critical to keep in mind manufacturing to make sure parts can be made, and as cost effectively as possible. A small design inefficiency can cost thousands of dollars in unnecessary production costs. Things to consider here are undercuts, drafting and surface textures for injection and cast urethane molding, feature complexity for machined and routed parts, and bend processing for sheet metal parts. Material is also a critical factor that always needs to be considered from the beginning. What environment will the product be used in, will it be exposed to UV or chemicals, how many components will be structural, will parts be cycled and be subject to fatigue, etc? 

3D CAD Design - Product Designing

Assembly Fit

Parts need to be easily assembled either by the manufacturer, the consumer, or both. Assembly and fit can be tested virtually in the design process to predict the assembly process and try to avoid any complications. Ultimately, the best test is to assemble prototype parts to fully identify inefficiencies and ensure parts fit together properly, and with intended function. Ensuring parts can be assembled easily and fit together predictably over a large volume production run is very important to reduce component reject rates.

FEA (Finite Element Analysis)

Structural analysis to ensure parts and assemblies meet certain functional requirements will be performed as necessary. With the finite element analysis process we’re able to simulate product use cases that put particular components or assemblies under structural loading. These conditions include snap-fit features, living hinge features, impulse (shock) loading, and product drop. The design will be adjusted to allow FEA testing to pass. Parts and assemblies can be under-designed in which case we need to add structural features/material, or they can be over-designed in which case we can reduce features/material and often times reduce weight and manufacturing cost.

Prototyping

  • 3D Printing (Metal and Plastic) – Not all printers are created equal!

    • Production Time – Hours/Days​

    • Dimensional Accuracy – Poor to Good (Depending on the print process, resolution, and quality of the printer)

    • No Tooling Cost / High Part Cost

  • Cast Urethane (Plastic)

    • Production Time – Days/Weeks​

    • Dimensional Accuracy – Excellent

    • Medium Tooling Cost / Medium Part Cost

  • Machining / CNC Routing

    • Production Time – Days/Weeks​

    • Dimensional Accuracy – Excellent

    • Low Tooling Cost / Med-High Part Cost

  • Sheet Metal / Forming

    • Production Time – Days/Weeks​

    • Dimensional Accuracy – Good-Excellent

    • Low Tooling Cost / Med-High Part Cost

Prototype, Test, and Iterate Design As Necessary

This is what can take up most of the development time. Despite best efforts for every project, nothing comes out perfectly on the first design/prototype iteration… ever. Things don’t fit, function, or even look as expected after the first prototype, so there are always several iterations of design and prototyping before you have your final design that can be used for production manufacturing. Even then there are sometimes slight adjustments that need to be made for a new production manufacturing project. Once tooling has been created, and the design is locked in, manufacturing gets very efficient and it’s usually something you don’t have to worry a lot about from that point on. At Stoke Ventures we include multiple design/prototype iterations into one fixed cost so you know what you’re paying for development, and we make sure you’re happy with the final design.

03. Manufacturing

After we have a final design we can put together manufacturing drawings and find identify the most appropriate manufacturing processes for each part.​

Manufacturing Drawings

2D Drawings define the specification of your parts and assemblies for manufacturing and quality control after manufacturing.

Production Manufacturing

  • Injection Molding (Metal and Plastic)​

    • ​Production Time – Weeks / Months

    • Dimensional Accuracy – Excellent

    • High Tooling Cost / Low Part Cost

  • Machining / CNC Routing

    • Production Time – Days/Weeks​

    • Dimensional Accuracy – Excellent

    • Low Tooling Cost / Med-High Part Cost

  • Sheet Metal / Forming

    • Production Time – Days/Weeks​

    • Dimensional Accuracy – Good-Excellent

    • Low Tooling Cost / Med-High Part Cost

Retail Packaging

Tells the story and embodies the brand. For some products the packaging costs more than the product itself.​ We will work to tell your product’s story in an efficient and appealing way. You only have a few seconds to educate consumers before they get bored or become distracted and move on. The physical packaging design is the other part of this process. The product needs to be physically contained for transportation, display on-shelf, and it may need to allow the product to be accessible with clear packaging or windows. Ease of packaging assembly and cost are also considered.

04. Marketing and Sales

At this point you have a fully developed product that you’re confident has a really good place in the market. That’s exciting, so now it’s time to get it out there! So how do you do that? It’s different for every product but there are several fundamentals we will be focused on and can help guide you to your first sale, and put you on a path to make many more sales from there.

  • Know your audience! – Know who they are, how they communicate, and know what social and shopping platforms they go to. That will help guide your marketing messages, and platforms you use to target with free posts or pay per click campaigns.

  • Website – Tells the story and embodies the brand online. Clearly explain your product, guide customers to easily buy and share your product.

  • Online Sales Platforms

    • Amazon

    • Etsy

    • Wayfair

    • Houzz

    • Etc.

  • Brick-And-Mortar Retail – Sell into them yourself or use sales reps to hit the pavement for you. Look for reps who are willing to work on straight commission, but you can offer them more compensation in the beginning to motivate them to sell your product.

    • Small one-off shops

    • Small chain stores

    • ​Large (Big Box) chains

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