our process

Phase 1 - Design

Lay the foundation for a successful product.

We begin by aligning on your vision, goals, and constraints. Whether you’re an early-stage founder or a seasoned entrepreneur, we ensure your product idea is clearly defined before investing in design and development.

We analyze competing products, pricing models, user reviews, and category gaps to validate product-market fit. This ensures you’re not just building something cool, but you’re building something customers will buy and love.

We conduct a comprehensive patent search to help you understand existing intellectual property in your space. This step helps reduce legal risk and explores if your concept may be patentable or requires adjustments.

We translate your idea into multiple design directions using CAD renderings and sketches. Each concept balances form and function to ensure your idea is both visually compelling and realistically buildable.

Phase 2 - Prototype

Turn concepts into something real and testable.

We create fully detailed CAD files with accurate dimensions, materials, tolerances, and assembly instructions. We incorporate design for manufacturing principles to streamline production, reduce costs, and avoid delays when you scale.

We refine the look, feel, and usability of your product. Our industrial designers ensure the final design aligns with your brand, delights users, and looks amazing, whether on a shelf, website, or crowdfunding page.

We build physical prototypes using rapid prototyping tools like 3D printing, CNC machining, and soft tooling. This allows for multiple iterations to test functionality, appearance, and manufacturability, helping you move faster and make smarter decisions before mass production.

We help you collect real-world feedback from your ideal users. Whether it’s ergonomic testing, feature evaluation, or first impressions, this step ensures your product is validated and refined through additional iterations if needed.

Phase 3 - Manufacture

Scale efficiently with trusted partners and systems.

We identify and vet reliable manufacturers in the U.S. and overseas, manage RFQs (Request for Quotes), and negotiate favorable pricing and terms. We ensure you work with partners that match your product type, budget, and quality needs.

We test early production samples and help implement inspection standards to catch issues before they scale. Our goal is to ensure consistent quality across every unit, from prototype to final shipment.

We design custom dielines and retail-ready packaging that is protective, cost-effective, and on-brand. We also consider shipping constraints, shelf visibility, and unboxing experience as part of our design process.

We guide you through meeting safety and regulatory standards such as CE, FCC, RoHS, FDA, or ASTM depending on your category. From documentation to lab coordination, we ensure you’re cleared to sell.

Phase 4 - Market

Launch and grow with impact.

We design and build mobile-optimized, high-converting websites to help you educate, sell, and scale. Whether you’re launching DTC or B2B, we ensure your site reflects your product’s quality and is easy for your team to manage.

We collaborate with real creators to produce authentic videos and photos of your product. These assets can be used for paid ads, social media, or crowdfunding, and help build trust with early adopters.

We develop pre-launch funnels, email lists, landing pages, and campaign assets to ensure a successful Kickstarter or Indiegogo launch. We help you attract early backers, generate buzz, and raise capital.

We run performance-driven ad campaigns across Facebook, Instagram, Google, and TikTok, targeting the right audiences and optimizing for conversions. From copy to creative, we handle everything.

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