The Design Process: Everything You Need To Know

How much effort does it take to solve a problem? Are there specific stages that product development teams must undertake to introduce a new product or solution to the market? The design process enables engineers, UX designers, architects and other product developers to break down complex problems into small, manageable processes. Product development can be confusing, especially when the objectives are not well-defined. It gets complicated if the designers deal with multiple problems in one go. The design process happens in a series of stages, leverages innovation and involves iterations. Applying the design process in product development ensures that developers…
Design Thinking: How It Works, Benefits And Why You Should Embrace It

Is there a universal approach that innovators use for creatively solving problems? What differentiates a good design from a bad one, and how can companies and innovators address human-centered issues practically? Brands worldwide are exploring ways to improve the creative and innovative delivery of solutions to everyday problems. Innovators have one thing in common – they generate ideas and work on those that provide real value. They rely on design thinking, a methodology that has been in existence for several years. It is a comprehensive strategy that fuses technology, human and business needs. So, how does this methodology work? When…
A Comprehensive Guide To Product Roadmapping

Transforming a life-changing idea into a working product requires time and several resources. The entire product life cycle presents opportunities and challenges that make or break the project. Product managers rely on product roadmapping to match the chances for innovative products and the company’s business goals. This article explains what product roadmapping entails, the elements of a product roadmap, tips for creating a robust product development plan, the different types of road maps and their benefits in product design. The article also details who is responsible for creating the product roadmap and evaluating its effective implementation. What is Product Roadmapping…
A Simple Guide To Product Designing

Product designing is a term that is gaining popularity across disciplines. A startup developing software-as-a-service will describe it as a product. The same applies to physical consumer products that you can pick off a shelf in a store or warehouse. That leaves us questioning, what is product designing? Has it been in existence, and if so, how was its evolution? Why does it matter, and how can brands utilize it to balance business goals and user needs? This article answers all the questions that a designer in any field has regarding product design and development. It covers the principles of…
A Complete Guide To Market Strategy

Every entrepreneur understands that a new day presents opportunities and challenges in equal measure. The changing consumer patterns dictate that companies and individual innovators must continuously explore avenues for increasing their customer bases, modifying existing products to meet consumer trends and retain previous customers. The thing that separates companies offering similar products is the type of market strategy they adopt for their operations. Each company needs to set short-term and long-term goals to increase revenue streams to the company and tackle any challenges that arise after launching delightful products. This article describes everything that an entrepreneur or company needs to…
Relevance Of Industrial Design

What comes to mind at the mention of mass production? Do you ponder over the numerous attempts to develop working products? It is a marvel that through the years, entrepreneurs and companies have developed robust mass production systems, delivering delightful physical products to serve the ever-growing human population. It takes time to perfect product designs and define and actualize the physical features of consumer products. We owe this success to industrial design. Let us look at the relevance of industrial design in the product development process and understand its evolution over time and the approaches designers use to enhance user…
What does it take to be in design engineering?

We interact with several products daily. Each has its unique design and features that dictate its functionality. Whether it’s a simple or complex design, the functional product undergoes a rigorous development process. The design engineer plays a critical role in formulating and actualizing product designs. Over time, companies and individual innovators have used design engineering to create incredible consumer products. Simply, design engineering is an adaptive process that combines scientific knowledge, analytical reasoning and mathematical concepts to optimize the shapes and sizes of products for optimum functionality. Design engineering applies to all disciplines. Experts in manufacturing engineering, civil construction, the…
Choosing A Reliable Design Agency

Businesses globally appreciate the importance of brand visibility in attracting and retaining customers. The companies employ experienced design teams that create functional consumer products. They handle design processes, engage in prototype design and testing. After launching software and hardware products, companies use digital marketing to enhance brand visibility and run social media campaigns to increase sales leads. Maintaining a robust design and marketing teams can be costly for the company. In light of such situations, several design agencies own the product design, launch, and marketing process on behalf of individual innovators and established companies. The design agency is experienced in…
Proof of Concept

Innovators generate multiple ideas for prevalent consumer problems. Not every proposed idea is implementable. Every product developer must offer evidence that an idea solves a specific user need. Bringing brilliant ideas to life takes time. Innovators must convince customers and stakeholders that a proposed solution is practical, affordable and adds value. At some point, the innovator requires funding from external investors. They can only invest if the innovator has a comprehensive idea implementation plan and a product roadmapping strategy. How can organizations and individual innovators present sufficient evidence on the viability of a solution to the target audiences? They use…
A Quick Guide To Ideation And Concept Development

How do entrepreneurs and innovative companies turn good ideas into impressive products and build attractive brands? The answer lies in the creative process that individuals and businesses use to solve persistent consumer problems. Product design teams engage in rigorous research, fact-finding and repetitive testing and validation of concepts to develop the most innovative and sustainable human-focused solutions. Companies use ideation and concept development to invoke curiosity and creativity, which motivates them to develop new products, diversify business operations and venture into entirely new businesses. This article describes ideation and concept development in detail. It highlights the benefits of the process,…